So, you’ve decided to invest in a brand photoshoot - congratulations! Now it’s time to make sure you get the most out of your session by preparing in a way that brings out the best of your personality and brand. Whether you're an influencer, a café owner, or a service provider, these tips will ensure your photoshoot reflects the unique qualities that set you apart.
Check out my Personal Branding Photoshoot with Rebecca Archer, the creative force behind Archer Kitchen - a renowned food and lifestyle blog with over 50 million views on Instagram!
Define Your Brand Goals and Visual StyleStart with clarity on what you want to achieve. Are you aiming for polished and professional, relaxed and friendly, or bold and vibrant? Think about how you want your audience to perceive your brand, and share this vision with your photographer. Having a clear direction helps guide everything from styling to shot selection. Bonus Tip: Create a mood board on Pinterest or save images that inspire you!
Choose the Right OutfitsYour wardrobe should reflect your brand’s personality and your personal style. Select outfits that make you feel confident and comfortable, and avoid anything that may distract from the message you want to convey. Having a few outfit changes can add variety to your shots!
Style Tip: Stick to a cohesive colour palette that aligns with your brand colours. Not only will this create consistency, but it also reinforces brand recognition.
Plan Your Props and AccessoriesProps can bring your brand story to life! If you’re a coffee shop owner, bring a few signature cups or pastries; if you’re an influencer, consider props that relate to your content themes (think tech gadgets, notebooks, or even plants). Small touches like these can add personality to your images.
Choose Your Locations ThoughtfullyYour location should complement your brand and enhance the overall feel of your photos. If your brand is earthy and organic, consider an outdoor or natural setting. For a professional look, you might prefer an office space or a sleek indoor setting.
Pro Tip: Select a location that offers a mix of backgrounds to give you versatile shots in a single shoot.
Practice Poses and ExpressionsWhile spontaneity can be wonderful, practising a few key poses and expressions can help you feel more relaxed in front of the camera. Knowing your angles and what poses suit you best will save time and boost your confidence.
Think About Your Brand Message and StoryConsider the story you want to tell through your images. Are you showcasing a “day in the life” vibe, a behind-the-scenes look at your work, or conveying a specific skill or service? Each photo should contribute to the narrative you want your audience to connect with. Bonus Idea: Think of some storytelling shots that show you in action, such as preparing a product, interacting with clients, or simply working in your space.
Make a Shot ListCreating a shot list can help you cover all the images you need and make sure nothing is forgotten in the moment. Include a mix of portraits, full-body shots, lifestyle shots, and detail shots, so you’ll have a variety of content for social media, your website, and marketing materials. Pro Tip: Include ideas for horizontal and vertical shots to fit different platforms.
Consider Hair, Makeup, and GroomingThink about your appearance on the day and how it will align with your brand. For a polished look, you may want to book professional hair and makeup. Alternatively, a natural style can work wonderfully if it fits with your brand’s casual tone.
Tip: Keep a small bag with touch-up items - lip balm, hairbrush, powder - to keep you looking fresh throughout the shoot.
Bring Multiple Image Sizes to MindThink about where you’ll be using the images - social media, website, banners, or print materials. By keeping your image needs in mind, you’ll save time down the line and ensure the images fit your marketing plans perfectly.
Social Media Tip: Get shots with empty space (or negative space) for overlays like text or your logo.
Relax, Have Fun, and Be Yourself!The most important tip of all: enjoy the experience! The more relaxed you are, the more authentic and engaging your photos will be. Trust your photographer to guide you, laugh when you can, and let your personality shine.
Ready to book? Click here to schedule your personal or business branding photoshoot - let’s capture the essence of your brand!
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